Your newsletter or brochure may be the first thing a potential customer sees. It tells that customer whether
you are a professional organization by how you represent yourself with this marketing / communications
device.
If you hand someone a second or third generation copy of a brochure that is faded and may have out of
date material, what do you suppose they are going to think?
Most likely, they are going to think your operation is not well run if you cut corners like this on promoting
your program.
Whether you like it or not, first impressions count. The purpose of this book is to show you how you can
make the best first impression possible with your newsletters and brochures – the representatives of your
business.
First let’s discuss the similarities and differences between newsletters and brochures...
Do you need some new ideas to freshen the look and tone of your newsletters?
This book contains hundreds of ideas for attention getting layouts and writing techniques to get your ideas
across in an entertaining manner. You also learn how to cut your printing costs and still make your
documents stand out.
you are a professional organization by how you represent yourself with this marketing / communications
device.
If you hand someone a second or third generation copy of a brochure that is faded and may have out of
date material, what do you suppose they are going to think?
Most likely, they are going to think your operation is not well run if you cut corners like this on promoting
your program.
Whether you like it or not, first impressions count. The purpose of this book is to show you how you can
make the best first impression possible with your newsletters and brochures – the representatives of your
business.
First let’s discuss the similarities and differences between newsletters and brochures...
Do you need some new ideas to freshen the look and tone of your newsletters?
This book contains hundreds of ideas for attention getting layouts and writing techniques to get your ideas
across in an entertaining manner. You also learn how to cut your printing costs and still make your
documents stand out.
| Excerpt from the Introduction to: Fabulous Brochures and Newsletters |
| GymnasticsTrainingTips.com A division of Richardson Publishing, Inc. |
| $27.00 (+ $5.00 S&H) |
